Saturday, 19 November 2011

THE WORLD’S BIGGEST ALE TRAIL LAUNCHED ON THE CASKFINDER APP

The popular CaskFinder smartphone application has launched the World’s Biggest Ale Trail.

Available for iPhone and Android the World's Biggest Ale Trail offers customers the chance to use their phone's camera to scan QR codes placed on Cask Marque certificates in accredited pubs. There are 7,500 Cask Marque pubs and bars across the UK to choose from to take part in the World’s Biggest Ale Trail.

The app records the number of pubs visited and rewards prizes for milestones of 25, 50 and 100 pubs. Once you have scanned 100 pub barcodes you become a Cask Marque ambassador, which includes the opportunity to spend the day with an assessor, visiting a number of pubs to see how Cask Marque ensure a quality pint.

Real ale is helping to save the great British institution of the pub - the recent Cask Report found cask drinkers are more than twice more likely to visit pubs on a regular basis than non-cask drinkers. With the opportunity to try before you buy, cask is recruiting new drinkers – 10% of drinkers tried it for the first time in the last 12 months.

Cask Marque Director, Paul Nunny, who is responsible for the quality of ale in pubs said: “Cask ale is a British institution which should be celebrated by everyone up and down the country. The CaskFinder app helps customers get the most out of their pub visits and rate their favourite beers, sharing tried and tested favourites with other app users.”

Download the upgraded version of CaskFinder straightaway to start your very own World’s Biggest Ale Trail.