Saturday, 19 February 2011

OWZAT FOR A DOUBLE DELIVERY OF FIERY FRED!

Skipton brewery Copper Dragon has bowled a googly with the launch of its first limited edition ale of 2011 targeted at cricket loving, real ale enthusiasts!



The popular Fred Trueman Ale is being relaunched on draft and will be made available to licensed premises across the Midlands and North of England, but it will also be sold under another name of ‘Owzat’.



Copper Dragon MD Steve Taylor explained the reasoning behind the double branding venture: “The Fred Trueman Ale, which was launched as a limited edition by Dickie Bird MBE a year ago, was very popular in Yorkshire given Fiery Fred’s close links and love of the region.



“We’ve decided that the same ale will also be sold under the name of Owzat so that real ale drinkers without the generational or geographical affinity to Fred Trueman will have a choice as to what they order. It’s the first of five limited edition hand crafted ales that Copper Dragon will be launching in 2011 with the next creation currently being developed with a view to launching in May.



“It’s a perfect time to re-introduce the cricket theme after England’s impressive Ashes victory Down Under and the start of the one day cricket World Cup in India. We hope many cricket fans will be toasting another victory with a pint of Owzat or Fred!” added Steve.



The Fred Trueman Ale, or Owzat, is a hoppy, amber creation with all of the distinctive character of the renowned fast bowler and has an ABV of 4.0%



‘Fiery Fred’, as he was affectionately nicknamed, was regarded as one of the finest fast bowlers in history and was the first Englishman to take 300 Test wickets. Born in South Yorkshire in 1931, Trueman made his Yorkshire first class debut in 1949 and went on to play 459 for the county notching 1,745 wickets. In 67 Tests for England Trueman took 307 wickets. He retired in 1972 to pursue a career in the media and passed away in 2006.



Established in 2002, Copper Dragon supplies its hand crafted Best Bitter, Golden Pippin, Scots 1816, Challenger IPA and Black Gold cask ales to over 2000 pubs throughout the UK

ENDS