Saturday, 19 February 2011

“Norwich – City of Ale” – Celebrating Fine Ale in the Fine City

Brewers, publicans and real-ale fans across Norwich are planning a city-wide celebration of “Norwich
– City of Ale” to be held 26 May – 5 June 2011. Norwich is already renowned for its vibrant city free
trade and Norfolk has a multitude of micro-breweries and grows, arguably, the finest malting barley in
the world. Couple this with a beautiful, friendly and historic city with the most complete medieval
street plan in Europe, plus a venerable tradition of pubs and brewing, and you have a recipe for a
most successful event that will attract visitors from all over the UK and perhaps from much further
afield.

“This is an unprecedented collaboration between pubs and breweries to promote the region’s
wonderful range of ales and free-trade outlets” says Dawn Leeder, Co-Chair of the steering group.
“We all know that Norwich is unparalleled as a UK real ale destination, and it’s time to take that
message to a wider audience.” Co-Chair Phil Cutter, landlord of the Murderers pub on Timberhill,
Norwich, concurs: “Norwich has a great heritage of beer brewing and pubs, and we want to celebrate
that fact. We’ve got a fantastic pub history, a beautiful city and live in a vibrant culture of people
brewing and enjoying real ale, and it’s about drawing all these threads together.”
Organisers say the celebration, which they plan to hold annually, will complement rather than
compete with Norwich’s traditional CAMRA beer festival held every October and that together they
will show that Norwich is a city of ale appreciated by beer drinkers from not only the rest of the
country, but the rest of the world too. The local CAMRA branch are pleased to help promote the
event; Mike Baldwin, a member of the Norfolk branch and editor of the Norfolk Nips newsletter, said:
“It fits in well with our LocAle scheme and the feeling that we’ve had for some considerable time that
Norwich is the real ale capital of the UK.”
There will be hundreds of real ales available, with the focus on local, craft, sustainable, green and
natural products. Over thirty city pubs will be participating, hosting a wide range of events from pub
quizzes, live music and special food and beer pairings to "Meet the Brewer" evenings. The Launch
party on Thursday 26 May featuring local produce and local bands will see the festival officially
opened by Roger Protz, renowned beer writer and Editor of the Good Beer Guide. The festival
continues for ten days throughout the city with a Brewers' Market at the Forum on Saturday 28 May
and culminating in a Final Bash and Awards Ceremony on Sunday 5 June.
Although the festival will be distributed throughout the city there will be a single programme, available
from all participating outlets, which will feature all the pubs, with map and ale trails, the breweries,
beers and calendar of events. All the beers will be PintPicker profiled (see www.pintpicker.co.uk) and
a special "Live Bars" feature will tweet or email the news that a new beer is now available at a certain
venue to all interested parties - very useful for determined ale-spotters.

CAMRA, Norwich City Council, Norfolk Constabulary, Norwich Heritage Economic and Regeneration
Trust (HEART) and Central Norwich Citizens’ Forum also fully endorse Norwich City of Ale.

http://www.cityofale.org.uk
http://twitter.com/CityOfAle
http://www.facebook.com/CityOfAle